Blake Kassel Interview
Article care of www.star-interviews.com
Lemmon Of www.nadia-alterio-lemmon.ca Interviews Blake
Kassel, Founder & President of BodyLastics Int'l!
"Ever since Don Lemmon first gave me my BodyLastics
Home Gym, it has proven to be the most beneficial and
convenient piece of exercise equipment I have ever owned.
I use it ALL the time! There are days that I'll choose
to stay home and work out using my BodyLastics Home
Gym over going to the gym because I know I can get the
same work out exercising within the comfort of my own
living room. Further, since home is also my place of
work, the luxury of being able to take a 20 minute break
at any time of the day to work out with my BodyLastics
just makes life so much easier. Having my Bodylastics
with me when I am away on business takes the cake, the
fact that I can pack it in seconds and work out in a
hotel room is just so handy! Just doesn't get any better
than that!" - Nadia Alterio Lemmon
Blake Kassel is the Founder and President of Bodylastics
Int'l and the designer and creator of the Bodylastics
Home Gym . He is a true veteran in the field of fitness
with over 20 years experience and personal training
certifications from NASM (1994) and A.C.E. (current)
and other accredited universities.
ALTERIO LEMMON ASKED: How did The BodyLastics come
KASSEL OF BODYLASTICS REPLIED: I actually started
to tinker with the idea after I was certified in personal
training. The instructers for the certification course
repeatedly talked about a great tool to use with your
clients if they did not have equipment. The tool was
surgical tubing. Although I found it useful, it was
also very limiting. So, I began to work on a brand new
design that would be versitile and effective. After
several prototypes and a year and a half, the Bodylastics
ALTERIO LEMMON ASKED: What makes The BodyLastics
Home Gym so unique when compared to all other home gyms
available on today's market and how can one tell if
it's an authentic make?
KASSEL OF BODYLASTICS REPLIED: What makes the product
unique is that it can help the user recreate the best
of the gym exercises in a 1.5 pound bag. Not to mention
costing less than $50. So far as comparing the product
to other resistance bands, we were the pioneers when
it comes to the adjustable elastic clip system for the
home market. If you want Bodylastics - you must make
sure that it carries our name. There are some other
poor imitations out there - don't be fooled. If it is
not called Bodylastics - Don't Buy it.
ALTERIO LEMMON ASKED: You boast that Bodylastics
is the $50 alternative to a Bowflex. How is this so?
KASSEL OF BODYLASTICS REPLIED: I will take them
on anywhere anytime. I guarantee that if we take a person
and put them through a workout with both products -
they will have as good if not a better workout with
NADIA ALTERIO LEMMON ASKED: And an alternative
to Soloflex or even Jackie Chan's Cableflex as well?
KASSEL OF BODYLASTICS REPLIED: I make the same claim
in regards to these 2 products.
NADIA ALTERIO LEMMON ASKED: What changes have
been made to the BodyLastics since it's beginning?
KASSEL OF BODYLASTICS REPLIED: First, we widened
the handles. The standard for elastic tubing handles
is about 4 inches. That is way too narrow. 80% of users
end up rubbing their hands raw on the nylon webbing
which is on the side of the handle. Our handles are
wide enough to accomodate almost anyones hands without
irritation. Second, we improved the system which attached
the elastics to the clips. The new way greatly decreases
the chance of an elastic snapping.
NADIA ALTERIO LEMMON ASKED: Who is The BodyLastics
KASSEL OF BODYLASTICS REPLIED: Advertising people
would hate to hear me say this, but everyone. Due to
it's versatility and efficacy, the product is great
for the highschool student or the Bodybuilder or even
the 80 year old grandmother.
NADIA ALTERIO LEMMON ASKED: Last year you had
a booth at the Arnold Classic Fitness Expo in Columbus
Ohio. During the expo you challenged male athletes,
some huge and some average size, to curl all four elastics
(the max resistance) 40 times. Out of about 1000 athletes,
only about 30 could do it. Tell me more about this experience
and will BodyLastics Int'l be returning to this year's
KASSEL OF BODYLASTICS REPLIED: It was a blast! These
guys with HUGE arms would walk buy and either read our
sign (which had the challenge) or respond to us challenging
them. They would laugh at the challenge until they tried
the first Biceps curl. They knew that they were in trouble
right away. These guys were screaming and yelling trying
to complete the 40 reps - which we loved because it
drew HUGE crowds around the booth. This year we will
not be returning since I am developing another business
which will need my attention at the show.
NADIA ALTERIO LEMMON ASKED: How many exercises
in total can be performed with the BodyLastics System
and what components come with your system when you order
KASSEL OF BODYLASTICS REPLIED: There are 20 core
exercises that we recommend people to perform with Bodylastics.
All of these exercises are biomechanically correct which
means that they follow the bodys natural movement. What
does that mean for the user? It means that there will
be a decreased chance of injury and a greater chance
of success in developing the intended muscle group.
The bodylastics super system comes with 4 different
color elastics of varying tension levels, 2 handles,
2 ankle straps, one door anchor, the user manual and
travel bag to keep everything together.
NADIA ALTERIO LEMMON ASKED: Aside from being
a home gym, how compact is the BodyLastics? Is it good
for travelling and can it fit in luggage?
KASSEL OF BODYLASTICS REPLIED: This is the best
travel gym on the market - period! It is 1.5 lbs and
the size of a pair of shoes so it can easily fit in
a any suitcase.
NADIA ALTERIO LEMMON ASKED: What types of other
new equipment does Bodylastics Int'l. have in store
for the future?
KASSEL OF BODYLASTICS REPLIED: We will probably
come out with some new attachments for exercises like
squats in and maybe a bar for people who perfer to exercise
NADIA ALTERIO LEMMON ASKED: Is the BodyLastics
Home Gym system available exclusively through Bodylastics.com
or can you find it in Fitness Equipment Stores virtually
anywhere? Are there any other websites that carry your
line of equipment?
KASSEL OF BODYLASTICS REPLIED: We only sell direct
to consumer. The best place to get our equipment is
from us directly.
NADIA ALTERIO LEMMON ADDS: Thanks Blake, for
both the interview and for creating such a wonderful
product. I use my BodyLastics ALL the time!
" Ever since I was 10 years old and attended
my first bodybuilding show (I will never forget it,
the first Night of Champions in NYC) I have been fascinated
with shaping and honing the human body. Resistance training
has helped create who I am today. It is an essential
part of my being and soul. Before that, I really didn't
know what I was missing. I set out to design this product
so that I could share this intense love I have for good
health with the rest of the world. You are going to
love this product, I promise you that! Not only have
I come up with something no one else can compare to,
but now we also offer you the best nutrition the industry
has to offer. It's a ONE TWO PUNCH that K.O.'s the competition.
Come on, is changing your life for the better too much
to ask? Nah!" Blake Kassel - President of
Bodylastics Int'l, 2002
can see more of the BODYLASTICS program HERE!
Don Lemmon's Nutritional and Exercise Know How
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